Fluff & Familia was formed in 2016 in Princeton, Texas. Feeling that too many retailers were focusing on parenting choices rather than the family itself, they started with a strong mission… Focus on providing great products while supporting families regardless of their parenting choices or family structure. David & Brandi, co-owners & husband/wife duo, hand pack every order welcoming their customers to the “familia.” Free shipping & payment plans are available to bring piece of mind & affordability to all customers. They also have an amazing Facebook support group and they frequently sponsor events, groups & charities.


-Owners of Fluff & Familia LLC, David & Brandi Garcia, with their daughters, Elaina & Cecilia


“We were trying to find a name that would encompass what we loved while focusing on family as a unit. We felt that too many retailers were marketing to parents by putting focus on the parent or caregivers’ individual role(s) of bringing up the child(ren). We strongly believe on focusing on what is important; family as one making us whole. That’s what we strive to support each and every day.

Being obsessed with ‘fluff’ (a.k.a. cloth diapers), we thought it was a little cliché and limited to just use ‘fluff.’ We wanted something to honor and represent family in the essence of being undefined: equality. That’s how we landed on Fluff & Familia. The “Fluff” in our name isn’t just about cloth diapers (although we do love, sell and obsess over them). It’s meant to be more symbolic of being surrounded with softness and experiencing that warm fuzzy feeling you get encompassed in the love of your family.”